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Tourism Assurance Plan

The Tourism Assurance Plan (TAP) was developed to elevate the quality of tourism services and attractions available in Newfoundland and Labrador. All tourism services and attractions must comply with five common minimum standards in order to participate in provincial marketing and development initiatives, qualify for membership with Hospitality Newfoundland and Labrador (HNL) and participate in partnership/membership activities with regional Destination Management Organizations (DMOs), including the Western DMO.

The Tourism Assurance Plan (TAP) ensures that Newfoundland and Labrador’s tourism industry is able to remain competitive with other national and international destinations. The minimum standards are aimed at promoting tourism organizations that provide quality travel experiences and assist tourism services and attractions improve the way they operate. The standards are:

  1. The ability to communicate and receive messages from customers by telephone, email and an online presence (Resource: Webinar); and at a minimum, accept credit and/or debit card payment (Resource: Webinar) and respond to inquiries on a daily basis.
  2. Possess and maintain valid licenses, permits and all other regulatory requirements to operate.
  3. Maintain current and sufficient levels of liability insurance. Proof of insurance to be provided upon request. (Resources: Webinar, PDF Guide)
  4. Must deliver actual experiences or services being promoted and/or offered to the consumer.
  5. Must be in good standing with Tourism Assurance Plan’s complaints procedure.

Operators that meet all of these minimum standards are encouraged to ensure this is reflected in Newfoundland & Labrador Tourism’s Tourism Destination Management System (TDMS) via the Tourism Operator Profile (TOP) form. Operators may update their TDMS Tourism Operator Profile at anytime by logging into the TDMS web update system or by contacting the TDMS Team at (709) 729-5599 or TDMS@gov.nl.ca.

The TAP is a significant step forward for the tourism industry in Newfoundland and Labrador. It increases consumer/traveller confidence in the services and attractions we offer and contributes to the overall sustainability of our industry. All partners of the NL Tourism Board have endorsed this plan and collaborate on an ongoing basis to enhance quality assurance standards of the industry.

For further clarification and resources, please see HNL’s website or contact Mark Lamswood at (709) 639-9624 or mark@gowesternnewfoundland.com.