TMAC FAM Outputs

During June 2024, Go Western NL and partners hosted 30+ Canadian travel media throughout Western Newfoundland as part of the Travel Media Association of Canada (TMAC) Conference that took place in St. John's, NL. The itineraries featured over 50 tours, attractions, accommodations, restaurants, and more.

This resulted in incredible exposure in all forms of media, including blogs, radio, print to audiences across Canada and beyond. Additionally, countless stories, reels, and posts on social media (Instagram, Facebook, and YouTube) were shared in real time. Many tourism operators in Western Newfoundland were featured in these outputs.

Here's a recap of the four familiarization tours aka FAMs.

Big Views, Big Adventure

(left to right) Amanda Nunes, Amy Rosen, Liz Fleming, Pete Heck, Tim Johnson, Kelsey Olsen, and Emili Fraser on Danny's Trail in Port au Port West, NL.

The Big Views, Big Adventures FAM visited the Bay of Islands, Humber Valley and Southwest Coast regions of Western Newfoundland.

Outputs:

• In Newfoundland's wild west — the less touristy coast — I find plenty of outdoor adventures on the land and sea Tim Johnson | Toronto Star. This was published on July 8, 2024, and received nearly 8 million impressions within the first week!

• Liz Fleming Travels - To Newfoundland we go! Liz Fleming | iheart Radio

• The Lure of the West – 4 Short Stories from Western Newfoundland Pete Heck | Hecktic Travels

Gros Morne Bucket List

(left to right, back to front) Grant Fraser, Guy Theriault, Henk Geurts, Claire Zlobin, James Ross, William Tang, Rhonda Krause, Kristy Hoddinott, Jane Canapini, Manon Lapierre on the Tablelands, Gros Morne National Park, NL.

The Gros Morne Bucket List FAM visited Gros Morne, of course.

Outputs:

• On Newfoundland's Great Northern Peninsula, history and beauty collide James Ross | Globe and Mail

• What to see on the 'Best Coast' of Newfoundland Jane Canapini | Grown Up Travels

• 3-Day Gros Morne National Park Itinerary William Tang | Going Awesome Places

• Can You Really Explore Gros Morne National Park in just 3 Days? William Tang | Going Awesome Places

• Gros Morne National Park - An Elemental Wonder William Tang | Going Awesome Places

• Gros Morne National Park Itinerary - Things to do in Gros Morne National Park in 3 Days Rhonda Krause | Travel? Yes Please!

  
  

Hike Your Arse Off in Western Newfoundland

(left to right, front to back) Mary Charleson, Taryn Eyton, Dave Slaght, Emili Fraser, Max St. John, Jami Savage, Mary Anne Ivison, and Sue Slaght on a Tablelands 360° tour with Wild Gros Morne, Gros Morne National Park, NL.

The Hike Your Arse Off FAM visited the Bay of Islands, Humber Valley, and Gros Morne regions.

Outputs:

• 16 Best Hikes in Newfoundland Taryn Eyton | Happiest Outdoors

• Gros Morne National Park: Two Must Do Hikes Mary Charleson | Carry-On Queen

• Corner Brook Adventures: Zip Line, ATV Touring and Hiking Mary Charleson | Carry-On Queen

• Bay of Islands Newfoundland and New Zealand – Two Harbours One Explorer Sue & Dave Slaght | Travel Tales of Life

• Things to Do in Gros Morne National Park Taryn Eyton | Happiest Outdoors

A UNESCOs Trilogy

(front to back) Kristy Hoddinott, Yashy Murphy, Guy Theriault, Davindra Ramnarine, Nadine Robinson, Sabrina Pirillo, Diane Selkirk, Cathy Senecal, Wendy Nordvik-Carr, Cailin O'Neil, and guide Mo Hyduk with Dark Tickle Expeditions in Iceberg Alley. Missing from photo: Vanessa Chaisson.

The UNESCOs Trilogy FAM visited the Gros Morne and Viking Trial regions of Western Newfoundland, as well as Southern Labrador. Participants experienced three UNESCO World Heritage Sites: Gros Morne National Park, L'Anse aux Meadows National Historic Site, and Red Bay National Historic Site.

Outputs:

• The 25 best places to travel in 2025 Diane Selkirk | BBC Travel

• First glimpse of ‘impressive spiky iceberg’ frozen in the memory bank Nadine Robinson | The Sault Star

• The Urgency of Expedition 51 Nadine Robinson | Traverse Magazine

Thank you to all partners, tourism operators, FAM participants, and TMAC!